TikTok is an internationally popular social media platform. It has been hit with a large fine of €10 million (approximately $11M) by Italy’s competition and consumer authority, the AGCM. This major consequence comes after investigating the platform’s algorithmic safety measures, precisely concentrating on a viral trend known as the “French scar” challenge.
The “French scar” challenge engaged users in sharing videos of marks on their faces made by pinching their skin. This trend quickly gained attraction among TikTok’s vast user base. It raised concerns about the possible harm it could cause, especially to minors and vulnerable individuals.
The AGCM critiqued TikTok for failing to achieve suitable tools to monitor and control such content. The authority pointed out that the platform’s recommendation system played a significant role in spreading hazardous content. This system shows users content based on their interests and past interactions. It unintentionally promoted the “French scar” challenge and exposed more users to potential damage.
The AGCM’s inquiry confirmed TikTok’s responsibility in broadcasting content likely to threaten the psycho-physical safety of users. The authority highlighted that social media platforms must protect users from harmful content and guarantee their safety.
This incident serves as a blunt reminder of the potential dangers of viral trends on social media platforms. It highlights the need for strong safety measures and effective content-checking mechanisms to protect users from harmful content.
In reaction to the fine, TikTok is expected to review its safety measures and take necessary steps to prevent the spread of potentially harmful content. Supervisors and users will closely watch the platform’s response to this incident.
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