Amazon has just unveiled Rufus, an advanced AI-powered shopping assistant designed to transform your online shopping experience. Trained on Amazon’s extensive product catalog and data from across the web, Rufus is here to assist you in making informed decisions, finding the perfect products, and enhancing your overall shopping journey. It is your new shopping partner and a plus point for all the introverts who need help with no interaction.
What Is Rufus?
Rufus is not your ordinary chatbot. It’s a generative AI experience that combines the best of Amazon’s product knowledge, customer reviews, and community Q&As. Whether you’re a seasoned shopper or just starting your search, Rufus can help. Here’s what it can do:
- Product Recommendations: Ask Rufus about anything like running shoes and Valentine’s Day gifts, it will provide tailored recommendations based on your preferences.
- Product Comparisons: Are you still wondering which headphones to buy? Rufus can compare different products, helping you choose the best fit for your needs.
- Shopping Guidance: Do you need advice on buying clean beauty products or detailing your car at home? Rufus has you covered just like that.
- Specific Queries: Ask Rufus about cold weather golf essentials or starting an indoor garden, and it will share valuable insights.
Read More: The Rise of InstantID: A New AI Image Generation Method That Could Revolutionize Deepfakes
How to Chat with Rufus
Rufus is currently available in beta for select U.S. customers within the Amazon mobile app. Just tap the new button in the bottom navigation bar to launch Rufus. You can type or speak your questions into the chat dialog box that appears at the bottom of the screen. After Rufus answers, explore refined results and continue your shopping journey flawlessly.
Remember, with Rufus by your side, shopping just got smoother!
Read More: Semron Secures $7.9M to Build Ultra-Low-Power AI Chips with 3D Packaging
