eBay Modernizes Online Shopping with AI-Powered ‘Shop the Look’ Feature
In an attempt to improve the online shopping experience, eBay has introduced an AI-powered feature, ‘Shop the Look’, to its iOS app. This feature is aimed to deliver personalized fashion references to users based on their shopping history.
The ‘Shop the Look’ feature presents a carousel of images and ideas. It is aiming to inspire users with how other fashion items may supplement their existing wardrobe. It uses interactive hotspots to reveal similar items and outfit inspirations. It includes both pre-owned and luxury items that match the user’s personal style.
This advanced feature was developed in partnership with eBay’s Responsible AI team. The team influences advanced machine learning algorithms to analyze user behavior and preferences, thus allowing the feature to provide highly personalized recommendations.
The ‘Shop the Look’ feature will be available to any eBay shopper who has viewed at least 10 fashion items over the past 180 days. This guarantees that the feature has enough data to make precise and related recommendations.
eBay plans to explore developments to other categories over time as well. The company believes that the ‘Shop the Look’ feature has the potential to transform the way people shop online, making it a more personalized and enjoyable experience.
Besides, eBay will continue adding more personalization elements to the ‘Shop the Look’ feature. This will allow the feature to progress and familiarize to changing user preferences and trends an also guaranteeing that it remains a valuable tool for eBay shoppers.
eBay’s new ‘Shop the Look’ feature signifies a major step forward in the empire of online shopping. By supporting AI technology, eBay is able to provide a more personalized and engaging shopping experience for its users.
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