Google’s New Search Update: A Comprehensive Look
In a proposal to improve the quality of search results and user experience, Google has launched a new search update targeting SEO-optimized junk pages and spam. This move is seen as a direct response to the SEO industry’s operation of search rankings. That has led to the production of low-quality, high-ranking websites.
Consumers often come across low-quality or junk websites when searching for product recommendations, reviews, deals, and discounts. In spite of their high rankings, these sites often provide little value to the user. Google’s latest update is set to change this situation.
The update will focus on improving the search quality ranking of websites and updating Google Search’s spam policies. It aims to keep low-quality content, such as expired websites repurposed as spam sources by new owners, out of search. The update is designed to improve Google’s ranking systems to down rank pages that were created for search engines instead of for people.
Google guesses that this update, along with its previous efforts, will reduce low-quality and derivative content by 40%. This is a significant step towards ensuring that users find valuable, original content when they use Google Search.
The company is also addressing the issue of site status abuse. It is where a website hosting valuable content also features low-quality content from third parties on their domain. This practice can lead to a degradation of the site’s overall standing and a decrease in its search ranking.
Google’s new search update is a clear message to the SEO industry: the era of influencing search rankings with low-quality, SEO-optimized content is coming to an end. The tech giant is committed to confirming that its search engine helps its primary purpose – to help users find high-quality, relevant, and valuable content.
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