Met Gala 2024 AI Deepfakes: Deepfakes Take Epicenter
The Met Gala is a star-studded annual event known for its bold and avant-garde fashion statements. It took a surprising turn this year with the introduction of AI deepfakes as its theme. This marked a major change in the event’s history, amalgamation of technology with fashion in a way that has never been seen before.
Numerous celebrities, including pop icons Katy Perry and Rihanna, made virtual appearances at the event through deepfake images, although not being physically present. These images were created using advanced AI technology. They were so realistic that they went viral on social media, causing a stir among fans and attendees alike.
In one such example, Perry was showed in a fanciful, woodland-like gown, walking on a beige and red carpet. This was a plain difference to the actual white and green “Garden of Time” theme of the event. Despite the image being a deepfake, it gathered over 10 million views and 300,000 likes on various social media platforms. Another deepfake image of Perry showed her in a bronze corset, looking surprised by the paparazzi.
Likewise, a deepfake image of Rihanna in a dramatically majestic, garden-themed dress circulated online. This was particularly surprising as Rihanna was absent from the eventai due to illness. The image received 2.6 million views. It was eventually exposed when fans noticed Rihanna’s newly dyed pink hair was missing.
While these deepfakes provided entertainment and intrigue, they also raised serious questions about the genuineness of online content and the potential for misinformation. As AI technology continues to progress, the line between reality and fabrication becomes increasingly distorted. This incident at the Met Gala serves as a reminder of the ethical implications of AI and the need for regulations to prevent misuse.
The Met Gala 2024 has certainly left an ineffaceable mark on the connection of fashion and technology, and it will be interesting to see how this trend evolves in the future.
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