Senior Digital Engagement Administrator needed at University of Colorado

University Information Services (UIS) provides IT services and enterprise applications to the University of Colorado (CU) campuses and the Office of the President. UIS is committed to excellence in customer service and technical expertise. Through the development of enterprise applications, UIS supports the University as a whole with systems used by students, faculty, human resources employees, finance employees, and others. UIS cares about culture and its people, Learn more about UIS values and its culture: https://www.cu.edu/uis/about-uis/work-uis

CU’s Sr Digital Engagement Admin will play a hands-on role in the ongoing data maintenance of the platform while helping to provide insights to University of Colorado – Colorado Springs (UCCS) campus CRM efforts.

This position will guide in campaign management, and student pipeline analysis and will supervise data between Marketing Cloud and Salesforce. This position will support the data quality and outreach for digital communications for campus-level communications.

The Sr Digital Engagement Admin is responsible for maintaining the integration between UCCS Salesforce org and Marketing Cloud. The Sr Digital Engagement Admin will build Marketing Cloud Journeys following design and process guidance in collaboration with CU domain experts on all campuses. This position will also develop and create responsive, best-in-class email templates for CU business units.

This position reports to the Digital Engagement Manager and is exempt from the State of Colorado Classified Staff system.

Salesforce Marketing Cloud

• Contribute to data improvement projects within the CU System Salesforce ecosystem
• Provide real-time support for issues relating to Salesforce Marketing Cloud, Pardot, and other supported platforms
• Support change management (release) process to develop and implement new applications and update existing applications
• Ensure technology alignment with the UCCS Customer Relationship Management (CRM) implementations
• Complete development and sophisticated configuration activities within the Marketing Cloud and Pardot platforms
• Validate solution components and provide training for internal staff when appropriate
• Manage email deliverability, database hygiene, subscription management, and compliance with global opt-in laws and regulations
• Be responsible for new data in Marketing Cloud and Pardot and advise on data use for targeting, configuration strategy, and reporting
• Structure and implement marketing tests to drive optimization (e.g., test creative, copy, audience segments, triggers, etc.)
• Play a lead role in usability and accessibility testing for templates
• Develop and maintain email templates within Marketing Cloud and Pardot in partnership with customers, including HTML, CSS, and AMPScript functions
• Facilitate the creation and execution of campaigns and journeys in partnership with customers
• Create and maintain Automation / Data Extensions and connector data transfer processes in the Marketing Cloud, including writing and reviewing SQL statements
• Work with Salesforce, support vendors and internal technical staff to solve issues and apply new features, upgrades, and patches
• Identify areas of improvement and make recommendations to increase operational efficiency and user adoption

Campaigns and Journeys

• Create and maintain automation that applies multiple data sources for campaigns, including Marketing Cloud Journeys, Marketing Cloud Automation Studio, as well as other features within the platforms
• Create and maintain different categories of Data Extensions for marketing automation needs
• Design business solutions on the marketing platform based on business needs
• Facilitate development and maintain marketing automation integration with a digital experience
• Manage and analyze data views and reports in Marketing Cloud that will drive further optimization for email performance
• Maintain users, profiles, roles, and permissions
• Document all system processes, future enhancements, and training guides as needed
• Know the latest on release notes and communicate any new features or changes to the organization
• Independently manage small to medium-sized projects.

Marketing Cloud Architecture/Design

• Identify areas in the business where processes can be automated/simplified using the Salesforce Marketing Cloud digital platform, such as Distributed Marketing
• Build the technology solutions for supporting data-driven marketing initiatives using Marketing Cloud, performing activities such as audience selection, trigger qualification, suppressions, segmentation, building journeys, etc.
• Develop work effort estimates for implementation and present these solutions to the team
• Plan for future Salesforce Marketing Cloud growth at CU, including Einstein AI, Social Studio, Mobile Studio, Interaction Studio, Advertising Studio, Web Studio, etc.
• Independently manage small to medium sized projects, including discovery, scoping, user stories, and technical documentation.
• Other duties as assigned

CU System Administration takes into consideration a combination of the selected candidate’s education, training, and experience as it relates to the position, as well as the position’s scope and complexity, internal pay equity, and external market value when determining a salary level for potential new employees.

Benefits: With our unparalleled range of benefits, including top-notch healthcare, comprehensive wellness programs, enriching professional development, and a dynamic work-life balance, we ensure your holistic growth and happiness.

• No-cost or low-cost medical & dental plan options, some inclusive of IVF assistance.
• Disability, Life, and Vision Insurance options.
• Multiple retirement planning options including a mandatory 401(a) plan where CU contributes 10% of your gross pay, a 401k or 403b plan, and a 457 deferred compensation plan.
• Pre-tax savings plans, such as Health care and Dependent care flexible spending accounts.
• Embrace a healthy work-life balance with ample sick and vacation leave, along with at least 12 paid holidays. This includes a dedicated week off for winter break.
• 4 weeks of parental leave to adjust to the joys of parenthood.
• Tuition Benefit of 9 waived credits for eligible courses on any CU campus per academic year for employees, as well as options for your dependents.
• Free RTD EcoPass and Free Onsite Parking at our 1800 Grant Street Office.
• Many additional perks & programs with the CU Advantage.

Additional taxable fringe benefits may be available.

For more information on benefits programs, please review our Comprehensive Benefits Guide.

Access our Total Compensation Calculator to see what your total rewards could be at CU.  (This position is a University Staff position)

Please ensure your resume includes any relevant experience to be accurately assessed against these qualifications.  You must meet all minimum requirements listed at the time of application to be considered for this role.

•     Bachelor’s degree from an accredited institution of higher education, or equivalent professional experience (professional experience may be substituted on a year-for-year basis for the education requirement)
• Three (3) years of experience in Salesforce ExactTarget/Marketing Cloud or Pardot Technical Admin or related marketing automation experience
• Marketing Cloud Email Specialist or Marketing Cloud Consultant certification or willingness to obtain one within the first six (6) months of employment
• Experience with HTML
• Experience with SQL queries
• Experience and knowledge of email marketing standard processes

Preferred Qualifications:

• Bachelor’s degree from an accredited college or university in communication, information technology, or similar field.
• Five (5) years of experience in Salesforce ExactTarget/Marketing Cloud or Pardot Technical Admin or related marketing automation experience
• Experience with AMPScript
• Experience with CSS
• Experience with JavaScript
• Marketing Cloud Consultant certification
• Experience documenting customer problems and software solutions using BRDs, wireframes, diagrams, workflows, and mockups
• Experience working with large data sets
• Experience with Salesforce CRM
• Experience with vendor management
• Experience and knowledge of Agile methodologies

Knowledge, Skills, and Abilities:

To be successful in this position, employees will need to know the following:

•      Collaboration skills to work with others from different areas and backgrounds to reach a common goal
• Interpersonal skills to facilitate interaction, communication, and collaboration between others
• Ability to work independently with minimal direction and reliable professional judgment, as well as collaboratively with a team to achieve desired results
• Ability to resolve issues and develop new insights and initiatives that improve the performance of the organization
• Customer service skills, including the ability to actively listen, address customer needs, defuse tense situations, and maintain an open, flexible, and friendly demeanor
• Ability to collect and document business needs and translate the information collected into technical specifications
• Ability to set expectations with business partners and effectively leverage governance for a positive business partner experience.
• Ability to write technical documentation and specifications with the intention that it be easily understandable to the target audience
• Ability to translate and explain technical concepts and vocabulary in common terms to non-technical audiences
• Ability to learn and apply new technologies
• Ability to prepare reports and briefings that can be understood by a variety of technical and non-technical audiences
• Oral, written, and listening communication skills, including the ability to accurately interpret what others are saying and convey messages, information, concepts, and details accurately and clearly
• Project management skills to organize data and materials, solve problems, reach a common objective, communicate information and changes, adapt to shifting priorities, handle challenges, and meet target dates
• Knowledge and understanding of software development lifecycle (SDLC)
• Knowledge and understanding of software testing methodologies and standard processes
• Demonstrated ability to meet completion dates, handle and prioritize simultaneous requests, and manage laterally and upwards
• Creative and analytical problem solver with superior problem-solving skills
• Demonstrated ability to learn new analytic systems and evaluate the technical components of a product from a business perspective

1.      A cover letter identifying the job-specific minimum qualifications you possess

2.      A resume including any relevant experience to be accurately assessed against the qualifications listed in the posting.

Please ensure you check the “Job Specific Attachments” box next to each document on the “Required Documents” page of the application for the appropriate documents to be attached.